Privacy policy.

This policy explains how ITS collects, uses, shares, and protects information submitted through this site, analytics tools, quote forms, and SMS consent paths.

What we collect

When you visit this site, we collect:

• Information you submit through forms: name, email, phone, company, product interest, and anything else you choose to include in your quote request.
• Technical information: IP address, browser type, operating system, referrer, device information, cookies, and similar analytics data.
• Usage data: page paths, time on page, interactions, first-touch page, last-touch page, and campaign parameters.
• Marketing attribution data (UTM parameters, first-touch and last-touch pages).

How we use it

We use the information we collect to respond to quote requests, communicate about products and orders, handle support requests, improve the site, analyze usage, and comply with legal obligations.

How quote requests are stored

When a quote request is accepted, ITS stores a first-party copy with Cloudflare before sending it to Attio for sales follow-up. This protects the request if a downstream service is temporarily unavailable. The stored record can include the contact information, company, message, product interest, and attribution information submitted with the form, along with delivery and recovery status.

When you press submit, the site may keep a pending copy of the request in your browser. This copy lets the site retry if your connection or the submission service is temporarily unavailable. It is removed from that browser after Cloudflare confirms receipt, or when browser site data is cleared.

ITS retains accepted quote-request information indefinitely unless deletion is required by law or ITS honors a valid deletion request. Security tokens, credentials, Turnstile responses, and IP addresses are not stored in the durable quote payload.

Sharing

We do not sell or rent personal information. We may share information with service providers that support quote follow-up, customer communication, analytics, marketing operations, delivery coordination, or legal compliance. Current site systems include Attio, Resend, Google Analytics 4, and Cloudflare.

Cookies and analytics

We use cookies and similar technologies to understand site usage, analyze traffic, preserve attribution, and improve customer experience. You can disable cookies through browser settings, but some site features may not work as intended.

SMS consent

If you consent to receive text messages from International Trailer Supply, ITS may send customer-care messages about quote requests, product questions, support requests, appointments, or order status.

• SMS consent is optional.
• Phone numbers collected for SMS consent are not shared with third parties for their marketing purposes.
• Message frequency may vary.
• Message and data rates may apply.
• Reply STOP to opt out.
• Reply HELP for assistance.
• You may also contact ITS directly to request removal from the messaging list.

If you do not want SMS messages, do not check the SMS consent box on a form.

Data security

We use reasonable administrative, technical, and physical safeguards to protect information submitted through the site. No internet transmission or storage system is guaranteed to be completely secure.

Your choices

Depending on location and applicable law, you may request access to your personal information, correction of inaccurate information, deletion of personal information, opt-out of marketing communication, or limits on certain processing. A valid deletion request covers the active ITS copy and the corresponding Attio Lead and task records. Cloudflare recovery systems may retain a recoverable copy for the applicable Time Travel window after active data is removed, so immediate physical erasure from platform backups cannot be promised. To make a request, contact info@internationaltrailersupply.com.

Third-party links

This site may link to third-party websites or services. ITS is not responsible for the privacy practices of external sites.

Children's privacy

This site is not intended for individuals under 18. ITS does not knowingly collect personal information from children.

Updates

This policy may change. Last updated: July 12, 2026.

Contact

For privacy-related questions:

International Trailer Supply
info@internationaltrailersupply.com
(248) 232-0875
43902 Woodward Ave, STE 104
Bloomfield Hills, MI 48302